Question... When does a basic dog bowl become something more???

Answer... When it's a one-of-a-kind piece of "pup art" created with love by many of today's hottest stars.

Scheduled to launch today and run through December 16, 2011, Bowl Project 2011 is an online charity auction featuring ceramic dog bowls that are custom painted by such celebrity animal lovers as: Paula Abdul, Ellen DeGeneres, Betty White, Jessica Simpson, Jane Lynch, Chelsea Handler, Cindy Crawford, William Shatner, and many others. These collectible bowls are personally signed by each celebrity artist.

The bowls' conveyed messages are an important reminder of the love and affection pets offer people, especially those in need of care most. To view and bid on these custom bowls visit, Bidding for Good.

Proceeds from this unique auction will benefit the programs and services of PAWS/LA, a Los Angeles-based non-profit organization that assists more than 1,800 low-income elderly and people living with life-threatening illness keep and care for their beloved pets.

This is the agency's second annual Bowl Project auction. Last year's event, raised more than $35,000.

With the help of a dedicated team of volunteers, PAWS/LA is committed keeping pets and people together. The organization provides a comprehensive range of free services, including veterinary care, grooming, dog walking, pet food and supplies, to help more than 2,600 pets in need.

Pets are more than just good company; they are a part of our families. The Bowl Project is a terrific opportunity to help keep these families together.

For more information on PAWS/LA's Bowl Project Auction, please contact Pamela Magette 213-741-1950 x 113, or email .(JavaScript must be enabled to view this email address). Please visit www.pawsla.org to view all Bowls.

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