WALDEN MEDIA ANNOUNCES GLOBAL ONLINE CASTING CALL FOR CANINE STAR OF NEW ‘BENJI’ MOVIE

LOS ANGELES, CALIF., May 29, 2012—Walden Media, producer of the upcoming Benji feature film, is using the power of social media to help cast a leading mutt to star in the movie’s title role. Walden (the Chronicles of Narnia series) is teaming with writer-director-producer Brandon Camp (Love Happens) on a contemporary reboot of the wildly successful film franchise. The company has set up a special Facebook page Benji The Movie where pet owners and shelter staff can post pictures and videos of pooches they believe have the right stuff to portray the iconic, loveably scruffy pup.

“Benji is a special dog who has won over the hearts of millions of moviegoers with a unique combination of adorably shaggy appearance, astounding intelligence and irresistible personality,” says Camp, who is updating the franchise started by his father, Benji creator Joe Camp, Jr. in 1974. “Finding the right dog to play him is an essential element of making this movie, so we’re casting a wide net and leaving no stone unturned. That includes using social media to reach dog-owners who might have a perfect Benji of their own at home.”

In the days of the original Benji search, Facebook and social media didn’t exist and Benji was “discovered” in a shelter in California. To celebrate the efforts of our shelters nationwide, in addition to the Facebook search, the filmmakers will also be scouring animal shelters as well as traditional animal talent agencies and trainers for dogs that have the looks, onscreen charisma and ability to take direction required to step into the film’s starring role.

It would be HAUTE to know if a HorN Pets friend gets chosen please keep us updated!!!

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